Top Beauty Retail Android Apps Performance in South America Q3 2023

During the third quarter of 2023, the top beauty retail applications on the Android platform in South America showcased varying performance trends in terms of downloads and active users. Here’s a detailed look at how each app performed based on the data provided by Sensor Tower.

O Boticário saw fluctuating weekly downloads throughout the quarter. Downloads peaked at approximately 160K in the week of July 3, then declined to about 74K by the week of September 18, before rebounding to around 112K by the end of September. Active users also showed significant variation, starting at 1.5M in late June, peaking at 2.8M in early July, and then declining to roughly 1.8M by the end of September.

Natura: Perfumes e Cosméticos maintained a relatively steady download rate, with weekly downloads ranging from about 75K to 98K. The highest download count was observed in the week of September 11 with around 98K downloads. The active user base fluctuated slightly, beginning the quarter at approximately 497K and ending at 508K, with a peak of 536K in the week of September 11.

Beleza na Web: Cosméticos experienced a consistent download rate, generally hovering around 30K downloads per week. The highest downloads were recorded in the week of July 10, with approximately 37K downloads. Active users showed a gradual decline from around 202K in late June to 162K by the end of September.

Época Cosméticos & Perfumaria had a steady download trend, with weekly downloads ranging from 21K to 33K. The highest number of weekly downloads was seen in early July with about 33K. Active users saw a slight decrease over the quarter, starting at approximately 160K and ending at 126K.

Representante Eudora experienced a notable spike in downloads, peaking at around 45K in the week of July 17. However, downloads declined significantly towards the end of the quarter, hitting a low of about 12K in the final week of September. Active users also showed a downward trend from 146K in mid-July to around 107K by the end of September.

In summary, the third quarter of 2023 showed diverse trends for the leading beauty retail apps on Android in South America. For more detailed insights and data, visit Sensor Tower.